HBO GO has been all over the news this week!
First, an entrepreneurial Game of Thronesfan launched a website
imploring HBO to make the HBO GO app -- and with it, its
library of shows and movies both new and old -- available to those who did not
have a cable subscription; then, HBO responded on its Twitter
account, declaring that HBO GO would remain accessible only for
those who subscribed to HBO via cable or dish.
Then, on Wednesday, Amazon and HBO announced
that Kindle Fire owners can now download the HBO GO app from the Amazon Store
onto their tablets, marking the first time that HBO GO is available for an Android tablet and continuing HBO's push to disseminate its content on
multiple platforms (if, that is, you're a subscriber).
Though HBO GO has been
available as an app on Android smartphones, the iPhone, and the iPad for quite some time now,
the HBO GO app for the Kindle Fire is the first HBO GO app that is optimized
for a tablet running Google's Android OS. Amazon's Kindle Fire runs a heavily-customized,
basically-unrecognizable form of Android , yes -- but it is still classified by most as an Android tablet.
It's a darn successful Android tablet, too. Though Amazon has not released sales numbers, the
Kindle Fire is likely the best-selling Android tablet to date, with analysts estimating earlier this year
that Amazon has sold at least
six million units since its late 2012 release.
Since then, sales have slumped,
apparently, perhaps due to the release of the new iPad and the continued
availability of the iPad 2 at a lower price. Still, at $199, we found the Kindle Fire to
be an inexpensive, functional tablet, ideal for on-the-go media
consumption, and it seems that consumers have agreed, given the huge ownership
numbers. A recent study by comScore showed the Kindle Fire owned over 50
percent of the Android tablet market share, beating out the Galaxy Tab and Motorola
Xoom by wide margins.
It makes sense, then, that HBO would choose the Kindle Fire as
its first Android
tablet for the HBO GO app (even if HBO President
Eric Kessler has expressed skepticism of
the small screen viewing experience before). And if you're one of the six
million (or so) Kindle Fire owners who also has an HBO subscription, you can
grab your HBO GO app for the Fire right now.
The HBO GO app for the Kindle Fire is free in the Amazon
Appstore.
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